With many popular brands struggling to find a voice on social media, Arby’s spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby’s senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.
With many popular brands struggling to find a voice on social media, Arby’s spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby’s senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.